For our final year self-devised project, we had the opportunity to create a report on a topic of our choosing. We had to find a problem in the industry an use the skills we had developed during our time at university to solve it.

The problem I identified was that older gen-z are not crafting and creating as much as we used to. I wanted to challenge this and find a way where crafting can help benefit our well-being during this time of information overload.

My outcomes included:

• A 100 page visual report

• ‘Play-Ground’- a brand all about inspiring people to be playful again.

• An event, event plan and a zine

To view my report in more detail, please contact me!